Digitial Marketing That Works

Take your business to the next level.

Business Marketing for 2017 and Beyond

Businesses today are able to target and interact with their potential customers like never before. Our goal is to help you have meaningful connections with your audience that will drive them to become loyal customers and brand advocates.

Some of our customers have in-house marketing departments and simply need help with a small segment of their overall marketing. Others outsource their marketing to us completely. We are flexible enough to craft a plan for you that meets your budget and your expectations.

7 out of 10 consumers prefer a business with a social media presence.

Social Media Marketing

Every successful business must have a solid social media presence. In every industry, large and small, local and corporate, market leaders are investing heavily in social media. The businesses that will dominate their markets in the future are the ones that invest in a smart social media marketing strategy today.

What Exactly Is Social Media Marketing?

Social Media Marketing (SMM) is the process of promoting your brand on various social media networks do drive website traffic, grow sales, and grow the number of followers within those networks. Social Media Marketing is a marathon. It takes time to build up a quality network of loyal followers. As the numbers grow, your marketing (and sales) efforts will start to compound. Enthusaastic fans will start to share your content with their friends and followers.

Simply put, most businesses may not experience direct results for the first month or two. However, six months later they are going to wish they started years ago.

Can't I Manage My Social Media Accounts In-House?

You certainly can and many businesses do. However, most buisnesses underestimate the time and effort that it takes to do it the right way. Low-quality marketing can actually damage your brand. If your business has the budget for dedicated social media employees within your marketing department, then you should be fine. If your business is trying to ask a manager or mid-level employee to "try to post a few things a week," then you could probably benefit from outsourcing to a professional agency.

Is Social Media Marketing Important for Local Businesses?

Social Media Marketing is critical for local businesses. Nobody under sixty reads ads in the newspaper or magazines anymore. If you want your business to be found, then it needs to be active in your local community, especially on Facebook and Instagram.

Even compared to Google Ads, locals are more likely to eat at your restaurant or shop in your store because they've seen their friends check-in there on Facebook.

Is Social Media Marketing Important for B2B Companies?

Business customers rely on social media accounts to validate that your business is legitimate. For example, if you tout yourself as the world's greatest widget manufacturer that's been in business for 30 years, but you only have nine Facebook fans... what does that say about your business? Certainly that's a red flag. Successful businesses are expected to be successful on social media. While you may not necessarily win new business because of your Instagram account, you certainly can lose it.

At the same time, forward-thinking businesses have a huge advantage right now. Because most mid-sized B2B companies do a poor job markeing on social media, there is room for someone to step up and become the social media leader in their industry. Social media marketing in only going to become more important over the years. The companies that step up their game today will enjoy the rewards for many years to come.

Will Social Media Markerting Generate Leads?

Great social media marketing accomplishes two things: it furthers the brand and it drives engagement. Yes, social media marketing will generate visitors, leads, clicks, and phone calls. If the marketing your company has done to date isn't driving sales, then it might be time to revisit your social media strategy.

How Do We Measure Social Media Marketing Success?

Every business is different, put core measurements remain the same. Your primary social media accounts should be gaining followers and their should be a pattern of increasing post engagement. The amount of traffic to your website and/or conversion pages should be slowly growing each month. Finally, there should be some specific goals from the very beginning where progress can be measured. For example, increasing local fans and Facebook check-ins, viral use of a hashtag, or simply driving brand recognition into new markets.

What Should I Look For In A Social Media Marketing Company?

The single most important thing to look for is a team of people who will really get to know your company and your needs. A great social media marketing company should adapt to your industry, not try to force your business into a mold that they use for everyone else. Social media marketing shows some personality. You need to be sure that they people you work with understand your business and the tone that your customers are looking for.

The information that causes potential customers to take action.

Content Marketng

Content marketing is the creation of strategic, relevant content such as articles, images, infographics, etc., to attract a specific audience. Content marketing could be blog posts, white papers, press releases, promotional videos, or even updates to pages on your website.

Why Content Marketing is Important

Content marketing is critical to a healthy business because it completes the sales cycle:

  1. Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.
  2. Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.
  3. Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.
  4. Buy. Finally, the customer makes their decision and moves forward with the transaction.

"Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before."

source

Could Content Marketing Have a Meaningful Impact on Your Business?

Every business is different, but almost every buiness can benefit from better, more engaging content. For example, every brand is unique and special in it's own way... but do people really understand why your company is special? Do potential customers really understand why your products are necessary? Or why they should be doing business with you instead of the competition? And, are you giving them this information in a way where they form those opinions themselves?

Interested in hearing some ideas of ways we could help your business?

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The most immediate return on your marketing investment.

Email Marketing For Business

Almost every business has a mailing list, but very few businesses do a great job converting that list into sales. All too often, email marketing becomes an added task for someone without the experience or time to do it right. While this can feel like saving money, many businesses are losing ten times that amount in lost opportunities.

Email Marketing Plan and Frequency

The first step is to develop a comprehensive plan with clear goals, tone, content-types, and frequency. Many businesses don't email enough because they don't feel like they have anything of value to send. We will help create exciting, valuable emails that your subscribers will be thrilled to open.

Fresh, Engaging Email Design

Great emails are packed with visuals and multiple engaging buttons. We work with you to set the right tone for your messaging in a way that will drive clicks and conversions.

The Quickest ROI

For businesses with an existing mailing list, improving the design and messaging of your emails can boost conversion and improve your bottom-line almost immediately. If your business has an email list that could be performing better, improving your emails will be the quickest return on our marketing investment.

Reach new customers at just the right moment, on the right devices.

Google Adwords

Google Adwords is how you can advertise your company on Google where you appear above or next to the organic search results. Most businesses benefit from incluing an Adwords budget in their overall marketing plan. Successful Adwwords campaigns require careful keyword research and campagin monitoring. Watch the video below to learn more about how Google Adwords works.

Would you like to be found on Google's first page?

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Handle negative reviews before they affect your business.

Reputation Management

With the rise of Yelp, Facebook reviews, and Google Reviews, businesses are more dependent on customer reviews than ever. Great reviews can do wonders for your business, but even one or two bad revews can have an enormous overall impact. The best businesses are able to thank reviews for their positive comments and immediately respond to and problems.

Your Company's Reputation Matters

Any business on Yelp knows how damaging a 1-star review can be.

Some businesses are able to manage their reputations in-house. Others struggle to stay on top of their reviews. We can help monitor reviews as well as properly respond to them as needed. Pricing is affordable, especially combined with other marketing services.

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"If you're not first, you're last."
- Reese Bobby

Search Enging Optimization

What is SEO?

Search engine optimization, or SEO, is the slow process of increasing your site position and page rank organically through quality backlinks and effective keywords. SEO is the most effective way to increase traffic to your website.

How Important Is SEO?

Over 94% of people who use Google only look at the first page of search results, and most people only click on the first three results. The truth is that every business that wants to stay in business needs to invest in seo.

On-Page vs Off-Page SEO

There are two types of SEO services: on-page and off-page. On-page SEO refers to the placement and density of keywords and key phrases on your website. Over time, this has a huge impact on how highly your page ranks in search results. Off-page SEO is the placement of backlinks (literally, links back to your website) on other websites. The concept has been that, the more other sites there are linking to yours, the more important yours must be.

The Dirty, Dishonest Truth About The SEO Industry

Most SEO services are a complete ripoff. Especially for small and mid-sized business, the SEO industry has existed primarily by creating low-quality backlinks. For years, companies charged thousands of dollars while paying workers in India and the Philippines tens of dollars to create a bunch of these spammy links. Eventually, Google caught on every website with spammy backlinks to it was punished.

Fast forward, and most SEO services are still a ripoff. Off-page SEO has become less relevant and almost impossible to get quality, authentic links. Quality content has become far more important. And, unless you are a large company with a large bueget and thousands of pageviews every day, monthly on-page SEO services simply don't make sense.

The SEO "experts" today will say that it's now "all about social," which is simply putting positive spin on the fact that off-page SEO is essentially dead.

What Companies Need SEO?

If you are a large company, you propably have an in-house SEO expert or even a team. If you are a small or mid-sized company, you might benefit from an annual SEO audit to see how you compare to the competition and to find places on your website for improvement.

If you company is looking to have it's website rebuilt or redesigned, proper on-page search engine optimization is a part of that process. If your competition is consitently ranking higher than you in search results, the first step is to schedule an audit and let us give you some options for how you can improve.

Regarding off-page SEO services, small and mid-sized businesses should focus on Social Media Marketing and Content Marketing instead.

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